A multi-vendor storefront where the stock number is true.

The challenge

Selling through several vendors on one storefront creates two hard problems at once: money and stock. Commissions must be calculated and settled correctly, and inventory has to reflect what each vendor genuinely holds — or customers pay for items that are not there.

The commercial requirement was equally clear: product pages had to be fast on mobile and structured to be found in search, because paid acquisition alone would not sustain the margins.

What we did

1. 1
   Inventory as a single source of truth

   Stock reserved at checkout and released on timeout, so two customers cannot buy the same last unit. Vendor stock updates flow to the storefront rather than being re-keyed.

2. 2
   Vendor onboarding and dashboards

   Self-service listing management, order visibility, and settlement reporting per vendor — removing the operator from the middle of routine work.

3. 3
   Commission and payout rules

   Per-vendor commission applied at order close, with adjustments for refunds and disputes, and settlement reports that reconcile.

4. 4
   Regional payment methods

   The gateways and cash-on-delivery flows the market actually uses, with COD handled as a first-class path rather than an afterthought.

5. 5
   Product-page SEO

   Unique metadata, product and offer structured data, breadcrumbs, and canonical handling for variants.

6. 6
   Mobile performance as a requirement

   Core Web Vitals targeted on a mid-range Android over 4G, because that is what most customers were browsing on.

The outcome

The storefront went live in weeks with multi-vendor onboarding, payments, and inventory sync operating as one system.

Product pages ship with structured data and mobile performance treated as a launch requirement rather than a later optimisation project.

Stack